B2B Marketing Director | Demand Generation Leader | Agency Founder

Strategic. Hands-On. Revenue-Focused.

B2B demand generation and marketing director with 10+ years building full-funnel marketing engines from the ground up across SaaS, regulated products, healthcare, commercial fitness, and agency sectors. Consistent track record of entering organizations without a functioning marketing infrastructure and building the strategy, systems, people, and programs that drive measurable pipeline and revenue contribution.

Deep expertise in demand gen, ABM, intent-based marketing, content strategy, paid performance, and sales alignment, with hands-on command of HubSpot, attribution modeling, and AI-powered workflows. Founder of a full-service B2B and consumer marketing agency (est. 2020) serving 175+ clients, bringing additional depth in multi-client campaign management, contractor coordination, and growth marketing execution at scale.

Core Expertise

• Full-funnel demand generation strategy and execution

• ABM and intent-based marketing programs

• HubSpot CRM and marketing automation, end-to-end ownership

• Pipeline ownership from MQL through closed-won

• Sales and SDR alignment and enablement

• AI-powered marketing workflows (Claude, LLM tools)

• Brand strategy, positioning, and messaging architecture

• Multi-agency and contractor network management

• Budget ownership and marketing ROI accountability

Experience

Founder, Custom and Company (C+C Creative Agency) | 2020 – Present

Full-service B2B and consumer marketing agency serving 175+ clients across technology, CPG, healthcare, automotive, and commercial sectors.

• Founded and scaled the agency from zero, managing a team of direct reports and a global contractor network across simultaneous client engagements.

• Lead demand generation, ABM, paid media, content strategy, brand, and marketing operations for active B2B and consumer clients including Dirt Devil, Bissell, Prestone, and Sherwin Williams.

• Pioneered AI-powered content and campaign workflows using Claude and LLM tools to accelerate production and improve campaign quality at scale.

• Managed agency and vendor coordination across brand, digital, PR, and creative workstreams for clients across industries.

Senior B2B Marketing Manager, REP Fitness | 2025 – Present

Commercial fitness equipment manufacturer serving B2B institutional, commercial, and specialty fitness buyer segments.

• Built and owns the full demand generation engine across paid media, HubSpot CRM, lifecycle email, SEO, content, and sales enablement.

• Manages HubSpot CRM end-to-end including attribution modeling, funnel reporting, and lead scoring tied to pipeline targets.

• Leads external agency partners on paid media and SEO, owning strategy, performance accountability, and budget allocation.

Marketing Manager, PFX Group | 2019 – 2022

Regulated chemical and automotive product company with global B2B and consumer distribution including Michelin, AutoZone, and Energizer.

• Built the marketing function from scratch for a technically complex, regulated product portfolio across B2B and consumer channels.

• Led integrated B2B demand generation across digital, email, trade, and field marketing channels.

• Directed CPG packaging design and regulatory compliance copy across 175+ SKUs and international distribution channels.

Marketing Manager, Impact Communities | 2017 – 2019

National property management company operating 275+ residential communities across the United States.

• Built the entire marketing infrastructure from the ground up, creating company-wide brand standards, campaign playbooks, and digital presence scaled across 275+ communities with a team of 7 direct reports.

• Achieved a record-breaking $4M sales month and $20M annual sales milestone under marketing leadership.

• Led PR and crisis communications, managed 190+ community websites, and oversaw a team of 7 direct reports.

Marketing Manager, B2B SaaS Healthcare Platform | 2015 – 2017

• Led demand generation and digital marketing for a compliance-driven SaaS platform targeting healthcare administrators and clinical decision-makers.

• Managed corporate rebrand, website, content strategy, digital channels, and industry events end-to-end.

Tools and Platforms

• HubSpot CRM and Marketing Automation

• Salesforce, Pipedrive, Monday.com

• Google Analytics, Google Ads, SEMrush, Screaming Frog

• Meta Ads, Programmatic, TikTok, Instagram Reels

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)

• WordPress, Shopify, BigCommerce, Wix, Squarespace

• Claude and LLM-powered AI marketing workflows

Education and Credentials

• BFA, Design Management — Art Institute of Colorado (Double major: Design Management + Graphic Design; Minor: Photography and Videography)

• Regulatory and Compliance + Packaging Design Certificate — IHSC (2023-2024)

• Google Advertising and Search Engine Certifications — Google Skillshop (Search, Display, Video, Shopping, App)

Currently Exploring

Director and VP-level marketing leadership roles where I can own the full demand generation function, build high-performing teams, and drive measurable revenue contribution at scale. Open to B2B SaaS, technology, healthcare, regulated products, or high-growth commercial sectors. Remote-ready.